PrettyLittleThing has warned the cost of living crisis could hit its sales after revealing returns had risen back to their pre-pandemic levels.
The Manchester-headquartered brand, which works with the likes of Gemma Owen, Molly-Mae Hague and Alabama Barker, said high inflation and cost pressures on consumers "may impact demand in the short term".
The warning comes after it was revealed PrettyLittleThing's sales slumped outside of the UK during its latest financial year while its takings in the USA remained flat.
