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Birmingham Post
Birmingham Post
Business
Jon Robinson & Paul Britton

PrettyLittleThing criticised by watchdog over 'seriously offensive' listing that 'objectified women'

A watchdog has criticised PrettyLittleThing again for "objectifying women" in a product listing for a pair of jeans.

The Manchester-based fashion retailer, which is owned by Boohoo, published the listing on its website in April that featured an image of a woman wearing the jeans with the front unzipped showing the top of her underwear.

In a published ruling, the Advertising Standards Authority (ASA) said the model was wearing nothing on her top and her hands were crossed over her chest to cover her breasts.

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