An advert from online retailer PrettyLittleThing has been banned by the UK's advertising watchdog for featuring "socially irresponsible" images of a 16-year-old model that depicted her in a sexual manner.
The fast fashion retailer highlighted Alabama Barker's young age while featuring her in a series of sexually suggestive poses and clothing, the Advertising Standards Authority (ASA) said.
The images appeared on the retailer's website in June, with brand ambassador Barker modelling her Y2K Edit clothing collection.
