Two sisters from the North East have been named on a list of hotly-tipped female entrepreneurs from around the UK.
Jenny and Alex McFadden, from South Tyneside, are included on the NatWest 100 Female Entrepreneurs to Watch list for their work with maternity clothing brand Pretty Mama, which sells affordable, well-made maternity clothing. As well as making the overall list, the sisters were included in 10 highly commended entrepreneurs from across the UK which will receive a support package that includes expert business advice and mentorship.
The sisters launched Pretty Mama in 2018 after Alex, who became a mother at 26, despaired at the frumpy maternity wear on offer to her. With degrees from Sunderland and Northumbria universities, their aim is for Pretty Mama to become the leading brand for women and they are seeking partnerships with high street chains.
