In a move that may feel a little unsettling to any fans of Black Mirror, PrettyLittleThing has now unveiled its very first virtual model, a faux fashionista said to be on a mission to bring shoppers "into the virtual world".
The model, which is set to evolve and develop over time, will be able to showcase "a range of emotions", ensuring she is as "relatable and real" to PrettyLittleThing shoppers as possible.
Creative director, Toni Hayden has hailed her as "a true ambassador for the brand", with a lifestyle "based on our customer's interests, likes, and dislikes".
