Pret a Manger has increased the price of its coffee subscription from £25 to £30 a month and relaunched as Club Pret with access to 10% off food. It marks the second price hike for the popular service, where subscribers can get five coffees or other hot and iced drinks per day.
The in-store subscription is redeemed around 1.25million times per week, up by more than a 10th compared to last year, Pret revealed. Pret said it has expanded Club Pret to include 10% off its freshly-made food, snacks and drinks.
Existing subscribers will automatically become part of the new service and will see their monthly bill go up from June 5. When the coffee subscription launched in September 2020, it was priced at £20 a month and attracted a wave of consumers cashing in on the five-a-day offer during Covid.
