Every outlet on Fleet Street seems to have had its say over the price hikes at Pret A Manger in recent months: the Standard, Telegraph, FT, Bloomberg…take your pick. If Pret was looking to reassure its members that it’s keeping prices low, today’s announcement may well have gone down like a cup of cold macchiato.
The sandwich chain said today it would undertake a major overhaul of its Club Pret coffee subscription scheme. From September, the subscription price will go down from £30 to £5 – but instead of getting five free daily coffees, members will now only get them half price.
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