Pret A Manger, known worldwide for its quick-fix coffees and sandwiches, has had to dramatically adapt after the COVID-19 pandemic threw a wrench in its business model of serving city workers. Now, the company's CEO, Pano Christou, is eyeing a new target audience: remote workers.
Christou revealed that the coffee chain is redirecting its expansion efforts towards suburban areas and market towns, where people both live and increasingly work.
