Pressure On Paris Games 'To Kickstart New Olympic Golden Era'

After two Covid-blighted Olympics, a successful Paris Games could revive the Olympic brand, a former IOC executive believes (Credit: AFP)

The Paris Games has the chance to "kickstart a resurgence of the Olympic brand" following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP.

With just six months to go to the opening ceremony in the French capital, organisers face plenty of hurdles if they are to seize this opportunity.