The boss of Sainsbury’s has said the squeeze on household budgets will intensify over the coming months. Chief executive Simon Roberts promised the supermarket would work hard to help families by keeping prices as low as possible.
Roberts said the retailer is aiming to reduce costs across its operations amid continued inflation. He said: “We really understand how hard it is for millions of households right now and that’s why we are investing £500 million and doing everything we can to keep our prices low, especially on the products customers buy most often.”
He added: “The pressure on household budgets will only intensify over the remainder of the year and I am very clear that doing the right thing for our customers and colleagues will remain at the very top of our agenda. We’re working hard to reduce costs right across the business so that we can keep investing in these areas that customers care most about.”
