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Presidential Advertising Spending In Battleground States Reaches 1.1 Million

Republican presidential candidate former President Donald Trump gestures to the crowd as he arrives to speak at a campaign rally, July 31, 2024, in Harrisburg, Pa. Facing the need to win Pennsy

Amid a surge of presidential advertising in key battleground states, Democrats and Republicans have engaged in a neck-and-neck battle on the airwaves following President Joe Biden's withdrawal from the race. Over the past four weeks, a total of $241.1 million has been spent on presidential advertising in seven crucial states: Pennsylvania, Michigan, Georgia, Wisconsin, Arizona, North Carolina, and Nevada.

During this period, both parties have nearly matched each other in advertising expenditures, with Democrats spending $118.8 million and Republicans allocating $118.2 million. These figures encompass spending from campaign teams and external groups across various platforms such as TV, digital, and others.

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