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Euronews
Euronews
Mike Starling

Premiumisation, industry recovery and AI: What’s trending in travel at ATM Dubai 2026?

There’s no doubt about it, it’s been a tough year for the tourism industry – especially in the Middle East, where regional conflict and the knock-on effects have disrupted travel.

Despite a record-breaking year for global tourism in 2025, the geopolitical situation has impacted travel to the Middle East and Gulf in 2026, with visitor numbers, air capacity and hospitality bookings all taking a significant hit.

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