SCOTTISH football coverage on Premier Sports could be set for change after the channel was taken over by Viaplay.
Premier Sports' UK sports rights currently include La Liga, Scottish Cup, Scottish League Cup and Coppa Italia football; United Rugby Championship, Rugby Football League and Top 14 rugby; NASCAR motorsport; and the Elite Ice Hockey League.
Nordic broadcaster Viaplay will now take over the company's channels ahead of regulatory approval for the deal, which is aimed to be completed by September.
Anders Jensen, Viaplay Group President and CEO said: "This acquisition will put Viaplay firmly on the UK map and accelerate our development in this key market.
"Premier Sports has a loyal and expanding subscriber base, well-established distribution agreements and production capabilities, and a great sports portfolio that complements our own.
"There is also a big opportunity to make Viaplay's wider offering, including our award-winning Viaplay Originals, available to Premier Sports' subscribers.
"We have secured this growing and profitable business at an attractive valuation. This is a fast and effective route to building an even stronger position for Viaplay in the UK."
Richard Sweeney, Premier Sports CEO added: "At Premier Sports, we're proud to have created a dynamic, innovative sports streamer and broadcaster over the past 13 years.
"From modest beginnings, and through the hard work and dedication of our people, we have continually grown the company, and today we have an extensive portfolio of must-see live sports that entertain loyal customers across the UK.
"Our sale to Viaplay Group will dramatically increase the content available to new and existing subscribers. This is the start of an exciting new chapter in the development of the business, and is great news for our colleagues, customers and partners."
Founded in 2009 and majority-owned by Setanta Sports, Premier Sports' revenues grew by approximately 33 per cent in 2021 to £26.4million.
The company is based in Dublin and has 23 full-time employees, all of whom are expected to join Viaplay Group after the closing of the transaction, which is subject to regulatory approval.
Further details of Viaplay's UK content, pricing and launch date will be announced in due course.
