There are concerns in England about whether the increasing dominance of Manchester City will reduce the popular and commercial appeal of the Premier League. The signs in Asia, the biggest overseas market, however, suggest that even a succession of City processions will result in more fans for the club rather than fewer for the league.
“Nobody in South Korea thinks that the Premier League will not be competitive, especially if City can also achieve meaningful results continentally and there are still dogfights between big clubs to qualify for the Champions League,” Baek Jung-hyun, head of planning at KBS Sports, South Korea’s public broadcaster, said. “There are enough interesting points in the Premier League for Korean fans. Arsenal could have been champions and nobody expected that at the start of the season.”
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