The Premier League, together with the Football Association, English Football League and Women’s Super League, have released a code of conduct for gambling deals, less than 24 hours after campaigners accused top‑flight clubs of milking cash from betting firms before a ban on front‑of‑shirt sponsors is introduced for the 2026-27 season.
The Premier League, alongside the aforementioned stakeholders, say they have drafted a voluntary framework to be implemented before the start of this season. Last year, Premier League clubs agreed to withdraw betting companies from the front of shirts from the end of the 2025‑26 campaign.
