Pensioners remain virtually invisible in UK television advertising, with over-70s appearing in just two per cent of campaigns last year, research has shown.
The report, commissioned by Channel 4 as part of its Mirror on the Industry project and carried out by the agency Tapestry, found that other groups such as pregnant women and disabled people are also being sidelined. The research audited the top 500 adverts across all broadcasters over two, four-week periods. It is the sixth year the company has carried out the research.
