Keely Parsons has done what almost every small business owner dreams of, having created her very own multi-million-pound empire from the ground up. After starting her business from her dining room table just a handful of years ago, Keely is now the proud owner and creative director of Sassy Shop Wax, a fragrance brand that creates wax melts, soaps and similar products.
The brand is also passionate about health and wellness. Keely has been open about her personal struggles with her mental health and wishes for Sassy to champion the importance of mental wellness and self-care.
In just a few years, Sassy Shop Wax has grown into a multi-million-pound company with more than 80,000 followers on Instagram alone. And while Keely is now moving from success to success, things haven’t always been this way.
