Hard and soft, sweet and sharp: Pre-Fall 2024’s most intriguing looks are defined by a play on texture, seeing clean lines and pin-sharp tailoring meet shaggy, enveloping fabrics and touches of romance, from knitted candy-pink bows to twisted leather flowers. Whether the crackled vinyl of a Sportmax jacket, Alaïa’s delicate twists of merino wool, or layers of faux fur, shearling and leather, these are pieces that call out to be touched (and, indeed, treasured).
Captured in a series of portraits by Milan-based photographer Mattia Parodi and Wallpaper* creative and fashion director Jason Hughes, Dutch model Renee Does wears the defining looks of the Pre-Fall 2024 collections – from Saint Laurent by Anthony Vaccarello to Bottega Veneta, Chanel and Celine – backdropped by a textural collage of draped fabric, modernist furniture and concrete. The story was originally featured in the Design Directory July 2024 Issue of Wallpaper*, on international newsstands now.
Pre-Fall 2024: the defining looks of the season
Model: Renée Does at Viva London. Casting: Ikki Casting at WSM. Hair: Tomi Roppongi at Julian Watson Agency using Bumble and Bumble. Make-up: Faye Bluff at Of Substance Agency using Byredo. Set design: Stilema Studio at Tristan Godefroy. Interiors: Olly Mason. Photography assistants: Pablo Gallegos, Tom Green. Fashion assistant: Samela Gjozi. Interiors assistant: Ady Huq. Digi tech: Jess Segal/