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Prasar Bharati inks deal with Yupp TV to expand DD India reach

India UP Prasar Bharati Australia Europe Middle East New Zealand Singapore United Kingdom United States

India’s public broadcaster Prasar Bharati has signed a memorandum of understanding with over-the-top streaming platform Yupp TV, the ministry of information and broadcasting announced on Monday. “With this, DD India is now available on the OTT platform of Yupp TV in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand,” the ministry said in a statement.

The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV founder and CEO Uday Reddy.

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