Supermarket fashion lines have been competing on the high street in the battle for fashionistas attention for some time. Stylish items from the likes of George at Asda, Tesco's F&F brand and Sainsbury's Tu clothing have all been calling out to us as we do our weekly shop.
An item from one of these stores has caught the attention of influencers. It's a pink puff sleeved poplin midi dress. Taking to Instagram to promote the summer dress, Sainsbury's Tu clothing line said: "It's the dress you need this summer!" It was accompanied by four pictures of influencers wearing the fashion brand.
The post went on to read: "How gorgeous do @carolinesstylehacks, @carolem_beauty, @stripeycoral and @fashionabell_ look in the Pink Puff Sleeve Poplin Midi Dress? And it's just £22." The quartet of influencers showing it off have a combined 160 thousand followers between them, according to Liverpool Echo.
