The Prada America’s Cup was first introduced in 1997 as a performance sneaker for the Luna Rossa sailing team. Unexpectedly, the mesh and leather silhouette became the luxury shoe of choice for sneakerheads, decades before high-fashion labels would make moves to ingratiate themselves with the demographic.
Now in its 25th year, the America’s Cup is set to take on practically any color scheme you can imagine. Prada has made its iconic sneaker available to customize for the very first time through the Italian label’s AC Factory platform.
