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Euronews

Una Hajdari

Prada rescues a fading icon? Versace bought in €1.25bn Italian fashion shake-up

Gianni Versace Donatella Versace Miuccia Prada Jennifer Lopez Naomi Campbell Luxury Europe Italy Prada Group United States

The iconic gold Medusa head logo — a symbol founder Gianni Versace saw in the Roman ruins he and his siblings grew up playing around in Reggio Calabria — is now set to fall under the control of fashion rival Prada.

Prada has now completed the €1.25 billion purchase that brings Versace, one of Italy’s most flamboyant fashion houses, under the wing of a Milanese fashion empire.

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