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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Prada Points to Pent-up Luxury Demand with 2021 Sales Surge

Prada Milan
Festive lights decorate the Prada store on New Bond Street as shoppers do Christmas shopping in central London, Britain, December 16, 2018. (Reuters)

Prada sales bounced back sharply in 2021 as pent-up demand for luxury handbags and clothes helped push revenues above pre-pandemic levels, the Italian fashion group said.

In an unscheduled trading update, Prada said on Tuesday that group sales last year rose 41% at constant exchange rates to 3.364 billion euros ($3.83 billion), 8% above 2019 levels.

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