Prada kicked off Milan Fashion Week's Spring/Summer 2027 women's collections on September 22, 2026, staging its runway show at 2 p.m. local time to formally open the seven-day calendar. It's a notable shift for the house, which has typically shown mid-week, often on a Thursday, rather than claiming the opening slot.
The move places co-creative directors Miuccia Prada and Raf Simons at the very front of a Milan schedule that runs through September 28 and spans roughly 60 shows and presentations across the city. According to the Camera Nazionale della Moda Italiana's official calendar, Prada's show was staged at Via Lorenzini 14, with the brand's runway anchoring the opening day alongside presentations from Diesel and other labels showing later that afternoon.
Goodbye, London; ciao Milano! Milan Fashion Week officially kicked off with a star-studded Prada front row. Don't forget to check out our ongoing (updated) list of best-dressed stars at Fashion Week SS27 across fashion capitals.
— No Manners Magazine (@nomannersmag) September 22, 2026
🔗 https://t.co/qyRtlFEINt pic.twitter.com/zU0cgwjND7
The scheduling change carries its own significance in an industry where a house's place on the calendar is often read as a signal of standing. Opening a fashion week is typically treated as a position of prestige and visibility, guaranteeing a brand the first wave of attention as editors, buyers and photographers arrive in the city. Prada claiming that slot after years elsewhere on the schedule has been widely interpreted within the industry as recognition of how central the label has become to the broader fashion conversation in recent seasons.
Timing also appears to be a factor. Prada's show fell on the same day as Vogue World: Milano, the magazine's traveling runway spectacle that took over the Galleria Vittorio Emanuele II on the evening of September 22. This year's edition, themed around Italian craftsmanship and innovation, is expected to draw a large celebrity turnout, much of which is also likely to filter through Prada's own audience earlier in the day. Vogue World has previously staged editions in New York, Los Angeles, London and Paris, and the Milan installment marks its fifth outing.
Prada really really really really believes in the skirt this season. pic.twitter.com/6b4K2vCknl
— Vanessa Friedman (@VVFriedman) September 22, 2026
Prada's runway has become one of the most closely watched fixtures of Milan Fashion Week under Miuccia Prada and Raf Simons, whose collaborative direction of the house has consistently drawn a front row that spans actors, musicians and models alongside longtime fashion press. Recent seasons at the Deposito at Fondazione Prada have featured guests including Emma Chamberlain, Sadie Sink, Kerry Washington and members of K-pop groups, reflecting the brand's reach beyond a traditional fashion audience.
Prada's opening slot sets the tone for a week that includes several closely watched debuts and sophomore outings. Demna is set to present his second collection for Gucci later in the week, while Maria Grazia Chiuri follows with her third collection for Fendi. Bottega Veneta's Louise Trotter continues developing her vision for the house on September 26, and Moschino's newly appointed creative directors, Loris Messina and Simone Rizzo, are staging their debut collection for the label. Versace is notably absent from the calendar for a second consecutive season, as incoming creative director Pieter Mulier is holding off his runway debut for the brand until Fall 2027.
Milan Fashion Week's Spring/Summer 2027 women's calendar continues through September 28, after which the fashion pack moves on to Paris. Detailed runway coverage of Prada's collection, including its design direction and front-row attendance, is expected in the hours following the show as outlets file their reviews.
