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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier

Prada charts course between useful and zany at Milan fashion week

A model on the runway at the Prada fashion show during the Milan menswear autumn/winter 2023.
A model on the runway at the Prada fashion show during the Milan menswear autumn/winter 2023. Photograph: Daniele Venturelli/WireImage

No one comes to Milan fashion week for its “useful clothes”. Yet this was the verdict of the director Luca Guadagnino, who sat in the front row on Sunday’s menswear show: “Useful, yes, wearable, yes, all those things. Everyone can wear this.”

Price tags aside, his point was this: just as in previous collections, Prada took things you might already own – a ribbed white vest, a backpack – and turned them into must-have pieces. They did the same with duffle coats, donkey jackets, black office brogues and navy parkas. Sometimes fashion holds up a mirror to what’s happening in the world, but sometimes it reminds us of what we already own.

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