‘I hear all the time, from art director friends, that [these are] the campaigns they see most frequently on moodboards,’ says Norbert Schoerner, relaying the legacy of his work with Prada. ‘It's a great compliment, to have had that sort of impact on photography, but by no means could we have anticipated that 20 years later [the campaigns] would have such a ubiquitous presence in visual culture.’ Recently brought together in a slick, ring-binder format designed with Jonny Lu Studio, new monograph Norbert Schoerner Prada Archive 1998-2002 is published by cult bookseller IDEA and foregrounds the German photographer’s seminal images of Angela Lindvall, Freddy Drabble, Mateo Renoir and David Annand.
