PR Expert Warns That Meghan Markle Brand UK Launch Faces a 'Very Different Test' Like 'Tuesday'

Sam Gauchier says Meghan Markle’s As Ever could draw UK curiosity, but repeat sales would depend on product appeal (Credit: Fuzheado / Wikimedia Commons)

Meghan Markle could face a 'very different test' if she expands her As ever lifestyle brand into Britain, according to New York-based PR and brand communications consultant Sam Gauchier. His comments come amid reports that Meghan and Prince Harry returned to live in the UK with Prince Archie, 7, and Princess Lilibet, 5, in late August.

As ever has not announced a British launch, and there is no confirmed timetable for an expansion into the UK. The brand's official website currently states that orders are shipped only within the 50 US states and that international delivery is not available.