Poundland has completed a takeover of online discounter, Poundshop, meaning shoppers at the chain will be able purchase goods online for the first time.
The brand said the acquisition is part of a winder ‘transformation of Poundland’ that will power a national roll-out of its own online store, following a trial last year.
Poundshop.com was founded in 2014 and has almost 400,000 customers across the UK.