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The Independent UK
The Independent UK
World
Isabel Keane

Potty wars! Japan’s popular toilet makers set aim on a new target...the American bottom

Japanese company Toto, which makes the Washlet, has its sights set on growing popularity in America. - (AFP via Getty Images)

A popular Japanese bidet company has its sights set on the U.S. bottom.

Toto, which makes the Washlet – or bidet – has seen a dramatic increase in popularity of its products in America, all thanks to social media, The New York Times noted.

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