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Potential Tiktok Ban Could Impact Hollywood Marketing Strategies

Joe Biden White house U.S. President Joe Biden at the White House

China hawks in the House have passed legislation that could potentially force TikTok, owned by Chinese parent company ByteDance, to sever its ties with China or face being banned in the U.S. The Senate is showing less urgency in moving forward with a similar measure, while President Biden has indicated he would support such a bill. The proposed legislation has sparked concerns about national security and trade disputes between the U.S. and China.

If the bill becomes law and survives legal challenges, analysts predict that TikTok could be effectively banned in the U.S. This raises questions about the impact on Hollywood, as TikTok has become a valuable promotional tool for studios and networks. With 170 million U.S. users, TikTok boasts significant usage compared to other apps, with users spending an average of 97 minutes daily on the platform.

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