Another alternative to traditional dairy milk has arrived in a UK supermarket - and this time the drink relies on the power of potatoes.
Dug, a Swedish potato milk brand, is going on sale in 220 Waitrose stores this week, and represents the latest development in the market for plant-based milk options, which is now worth around £400 million a year in Britain.
Described by its makers as "super sustainable", Dug is made in the UK and also contains pea protein and rapeseed oil alongside potato.
