Porsche has not lost faith in electric vehicles. Even though Taycan sales fell 49 percent last year and continued to drop by 6 percent in the first half of 2025, Zuffenhausen is pressing ahead with its EV agenda. The company is encouraged by the early success of its second-generation Macan, as the electric-only model has made the luxury crossover the best-selling car through June. Some of that success is attributed to the first-gen gas model, which is still available outside Europe, but the EV is outselling its ICE predecessor.
