Porsche AG unveiled a concept previewing a new supercar that will be positioned above the 911 in its lineup, part of the German automaker's bet that more expensive models can help revive its battered profit margins.
The low-slung Mission S, with a roof-mounted air intake and racing-inspired headlights, is the most concrete manifestation yet of chief executive officer Michael Leiters' planned turnaround for the storied marque. Porsche is developing it not as another limited-run hypercar, but as a sustained push into Ferrari NV territory.
