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Motor1
Motor1
Business
Brian Potter

Porsche Sales Keep Falling, But The 911 Is More Popular Than Ever

Porsche delivered 178,532 cars worldwide from January through September 2026, down 16 percent from 212,509 a year earlier. One model line bucked the trend entirely.

The 911 rose 12 percent to 42,217 deliveries, even as the brand's overall volume kept shrinking. That split tells the real story of where Porsche is headed next.

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