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Motor1
Motor1
Business
Adrian Padeanu

Porsche Crest Discreetly Revised, Coming To Cars Late 2023

Porsche is the latest automaker to update its badge, albeit you'd have to be a diehard fan to notice the changes right away. While the design revisions are discreet, the sports car marque mentions it needed no fewer than three years to finalize the tweaked design of its famous crest. We can see it next to earlier versions of the badge, with the first one used back in 1952 before being modified in 1954, 1963, 1973, 1994, and 2008.

The revised logo comes days prior to Porsche's special event dedicated to the 75th anniversary of its first road-approved car, the 356 "No.1" Roadster on June 8, 1948. The new-ish badge will make its first appearance on vehicles beginning late this year. As to what has changed, there's now a honeycomb structure in the red sections while the brushed metal finish gives it a more sophisticated look.

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