Mindgeek, an IT company which owns Pornhub, was purchased Thursday by the private equity firm Ethical Capital Partners.
The Ottawa, Canada, firm now holds complete control of the adult entertainment website and vows to steer the company in a new direction, reports NBC News.
Solomon Friedman, Ethical Capital’s vice president of compliance, believes there’s “social, financial, and technological” value in sharing how Mindgeek hosts and moderates content about “sex-positive expression between consenting adults,” he told NBC.
