A digital marketing agency has researched the top 50 keywords searched for by internet users in 2022 and the top two couldn't be more different. Embryo said that adult content sites, news platforms, marketplaces and online services came out on top.
BBC News came out on top, closely followed by Pornhub, said the agency. It said it spotted some significant changes in user behaviour for top sites including BBC, Pornhub, Netflix and Rightmove based on what these companies are doing to incentivise - or turn people off - from engaging with their sites.
BBC News ranked as the number one platform for all internet users this year. The site saw an average of more than 61 million monthly visitors (61,201,613) - increasing 23% from this time last year when search traffic was under 50 million monthly searches (49,628,099).
