
A printing error by Mattel has directed a surge of web traffic to the adult site Wicked.com after the URL was mistakenly printed on the packaging of dolls inspired by Universal Pictures' upcoming Wicked movie.
The dolls, sold by major retailers like Target, Amazon, and Kohl's, were meant to link to the official movie site WickedMovie.com, but instead listed Wicked.com, a site owned by adult-entertainment company Wicked Pictures.