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The Independent UK
The Independent UK
Brittany Miller

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash

Influencers received an enormous vending machine sent their homes which distributed free cans to them - (TikTok)

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign included sending influencers full-size hot pink vending machines to their homes.

The company sent several influencers the enormous vending machines along with cases of the drink ahead of the brand’s Super Bowl commercial this year, which resulted in fans questioning why something so extravagant and expensive was only shared with wealthy influencers and not the general public.

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