AN Edinburgh attraction has picked up an international award at a ceremony billed as the "tourism Oscars".
Johnnie Walker Princes Street has been named the World's Leading Spirit Experience by the World Travel Awards (WTA) for its whisky experience.
The award from WTA, dubbed the "tourism Oscars", adds to a growing list of those won by the experience, rated at five stars on TripAdvisor.
Over 700,000 people have made their way to the experience since its opening in 2021, with multiple experiences available over its eight floors.
Visitors can sample whiskies from across Scotland and enjoy rooftop views of Edinburgh's Old Town.
Rob Maxwell, head of Johnnie Walker Princes Street, said: “Everyone associated with Johnnie Walker Princes Street is enormously proud of this award.
“When we set out to create Johnnie Walker Princes Street, we had the ambition of putting Scotland at the forefront of global food and drink tourism, and this award is recognition that we have made great strides towards that ambition.
“We are now focused on the future and building on this award to make Johnnie Walker, Scotch whisky and Scotland even more successful.”
Malcolm Roughead, chief executive of VisitScotland, said: “Congratulations to Johnnie Walker Princes Street. This achievement recognises the investment and time that has been put in by Diageo and the team at Johnnie Walker Princes Street to create a truly world-class visitor experience.
“Research continues to show visitors love to connect with the people and places associated with our iconic food and drink. Whisky has huge international appeal, and this award confirms the important role it plays in the Scottish tourism experience.”
The venue has also netted several other awards since its opening, including Europe's Leading Spirit Tourism Experience at The World Travel Awards in October, Transform Magazine’s Best Brand Experience in Europe and Visitor Attraction of the Year as part of Whisky Magazine’s Icons of Whisky programme.
