The recent crypto boom has been marked by blockchain companies working to expand their appeal to mainstream consumers. That now includes Aave Labs, the developer behind a popular decentralized lending service, which on Monday announced plans to launch an app in Apple’s App Store and opened up a waitlist for interested users.
Aave is well-known in crypto as a leading project in DeFi, or decentralized finance. By opening up the waitlist for the app, it seeks to offer a version of its services without the litany of lingo, such as “stablecoins” and “protocol,” that is common in crypto but that may be unfamiliar or offputting to outsiders.
