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The Guardian - AU
The Guardian - AU
National
Catie McLeod

Popular Christmas desserts cost more for less at Woolworths and Aldi, Choice finds

Woolworths christmas banner
Choice found supermarkets and manufacturers reducing items in size while maintaining or increasing their retail prices, a practice known as ‘shrinkflation’. Photograph: Danny Casey/AAP

Popular Christmas desserts are being reduced in size even as supermarkets and manufacturers increase their retail prices, as consumers continue to pay more for less under a practice known as “shrinkflation”.

Research by consumer advocacy group Choice has called out Woolworths, Lindt and Aldi for selling smaller packages of chocolates, cakes and tarts at higher prices as people struggle with the cost of living.

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