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The Independent UK
The Independent UK
Shaheena Uddin

Popular Aldi and Lidl feature set to be launched in Morrisons

Morrisons Aldi Lidl Rami Baitiéh

Supermarket chain Morrisons will now aim to sell items in its middle aisle at around half their usual price, to compete with similar existing strategies at Aldi and Lidl.

Morrisons, the UK’s fifth-largest grocery franchise, suffered financial losses of £381 million pre-tax for the year to October 2025. Although this is an improvement on losses of £414 million in 2023-24.

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