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Fortune

Katie Moore

Poppi’s cofounder pitched her startup on Shark Tank while 9 months pregnant and landed a $400,000 deal—now it's worth $2 billion

Allison Ellsworth Poppi Lori Greiner Fortune PepsiCo

Allison Ellsworth on Shark Tank as a guest shark (Credit: Courtesy of Allison Ellsworth)

When Poppi cofounder Allison Ellsworth pitched her business with her husband on Shark Tank in 2018, she was nervous, excited—and about to have a baby.

“I was nine months pregnant, so there was the ‘Hey, don’t go into labor on national TV,’” Ellsworth told Fortune.

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