Finger-lickin' chicken is set to prove a huge hit in the North East when popular brand Popeyes makes its debut in the region, with a New Orleans-style party and an option to win freebies for a whole year.
The American chain which only arrived in the UK in November, making its debut in London, picked the Metrocentre in Gateshead for what will be its third restaurant - and it has now announced its opening date and planned celebrations. The 98-seat restaurant will welcome first customers on August 20 with a party and the company says it "is confident its first northern restaurant experience will be an even bigger hit than its first UK launch".
And it certainly will be grabbing attention with its plan to host a party and offer the first three people in the queue a chance to win free chicken sandwiches for the next year. There also will be free sandwiches and merchandise on the day for the first 50 customers.
