To coincide with International Awareness Day of Food Loss and Waste, Swedish-born grocery retailer Motatos partnered with food media platform Mob to launch the Bring Your Own Food pop up.
The pop up took place in BOXPARK, Shoreditch on Thursday and was open to the general public, serving freshly made meals cooked by Mob using Motatos products. The public were encouraged to bring a store cupboard item in exchange for a free meal to fight food waste. All food was donated to the Hackney Foodbank, part of The Trussell Trust network. Motatos is matching every donation made.
Motatos is an online supermarket that sells well-known products that would otherwise risk ending up in landfill due to changes in packaging, seasonal changes or short best before dates. The UK alone produces an average of 9.5 million tonnes of food waste each year.
