The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun.
Paired with edible mascots and a 77-pound trophy featuring a fully functional toaster, this year's contest is adding yet another twist to the chaos: sidelines covered in sprinkles. Check out this photo from Sickos Committee on X (former Twitter):
