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The Economic Times
The Economic Times
National

Pop Mart takes Labubu from toy shelves to bakery counters

Pop Mart, the Beijing-based maker of collectible "blind box" toys including the toothy-grinned Labubu, is diversifying its business by opening its first international bakery in Singapore.

The toymaker is turning its ‌best-known characters into three-dimensional ⁠edible treats, ⁠from black sesame Labubu popsicles to double cheesecake Molly. The two-storey bakery, opposite Universal Studios Singapore, sells 45 toy-inspired pastries and beverages ​priced from S$5 to S$32 ($3.87 to $24.77).

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