Pop Mart's mini Labubu dolls from the 'Pin For Love' series sold out in minutes worldwide, igniting frenzied shopping lines in New York and Seoul as the elf-like craze defies economic slowdowns in 2025.
The Beijing-based toymaker unveiled the compact, keychain-sized Labubu figures on August 28, 2025, with pre-sales starting at 10 a.m. Hong Kong time. Priced at £18.10 ($25.00) in the U.S. and £8.50 ($11) in China, the blind-box format, where buyers discover random designs, fueled instant demand.
