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Pop Dominates Music Streaming Trends In 2024

Sabrina Carpenter appears at the Time100 Next event in New York on Oct. 9, 2024, left, Billie Eilish appears at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, center, and Taylor Swift a

The global music industry experienced a significant surge in 2024, reaching a record-breaking 4.8 trillion streams, marking a 14% increase from the previous year. This growth was primarily driven by the rising popularity of on-demand audio streaming, particularly among female pop performers.

In the United States, on-demand audio streams saw a 6.4% increase, totaling 1.4 trillion streams. The dominance of contemporary music was evident, with 79.5% of plays coming from songs released in 2010 or later. Notably, songs released between 2020 and 2024 accounted for nearly half of all streams.

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